Social Media Resolutions for Business

A while back I was tagged in a social media new years resolutions meme, and I’ve been mulling it over for quite some time now.  Since joining Media Awaken, I’ve had an even greater opportunity to think about what businesses should and shouldn’t do in social media.  It’s about time I share my thoughts, so here are a belated list of new years social media resolutions for your business.

The List

Take this list of new media pledges to heart and you’ll find yourself harnessing the power of the community in a positive way. In the new year, my business:

• will not put the shiny, new tool before the overarching strategy;
• will go out and engage with our customers and audiences on the platforms and media where they are;
• will put our social media strategy on a diet–if called for–and limit my company to what we can realistically do well, with the understanding that we’re no good to anyone if we’re spread too thin;
• will take our “engagement” to the streets, interacting with consumers, reporters and others in both new and traditional ways;
• will get out of the echo chamber of our industry and comfort zone to find people who can benefit from our services, even if that requires a little education on our part;
• will be honest about our failings and successes as a company and seek out ways to improve;
• will work to be consistent in our communication, both in message and frequency. It’s tough, we struggle with it too, but we gotta try!

Questions? Disagreements?  Please share!