Services
Bootcamp:
We will meet with your organization for an extensive training session where we discuss with you and any other interested parties the nature of social media, the options and opportunities it presents, basic rules of engagement and etiquette.
Then we delve deeper into specific platforms and how you can use each to meet your objectives. Bootcamp is always customized for the participants’ level of knowledge, the specific industry in which you operate and the buyer personas you want to reach. The purpose of the bootcamp is to give you an in-depth overview of the space, to answer some of your specific questions about social media in general or a particular platform, and to give you an idea of how and where to get started.
Starter-Kit:
The Starter-Kit is intended to get your ball rolling in social media. We will help you begin to create a footprint on the social web and guide you on how to deepen and widen our initial setup.
Through research and discussion with you about your industry and the types of people you want to reach, we will get you set up on a handful of social networks including creating profiles, populating those profiles with content, and developing extended engagements plans for you to implement on each platform.
The Starter-Kit also includes setting up a brand/reputation monitoring system, and will frequently include us working with you to establish a blog and blogging calendar, if you don’t already have one. If applicable, this package can also include our feedback on ways to improve your website in order to make it more user friendly and social. The Starter-kit will often include a modified version of Bootcamp.
Campaign:
This package focuses on the implementation of social media public relations and marketing strategies and tactics to gain mindshare and visibility for your brand. A Campaign is often used to create pre-launch buzz, to spread awareness about a fundraising drive, to promote an event or new product launch, etc.
We work closely with you to create concrete communication objectives, which can be achieved through tactics such as deeper engagement in the social web and blogger outreach. Campaigns can be engaged as a one-time project or on an ongoing retainer basis. If engaged on a retainer, we work with you to create new specific campaigns on a continual basis in order to keep your brand’s name in the news, and your services in the forefront of people’s minds. Campaigns can be engaged on their own, or in conjunction with either the Bootcamp or the Starter-Kit.
Services in Detail
Social Media Initiatives
You have probably heard of Facebook and MySpace. Perhaps you’ve even heard of Twitter, Ning and Seesmic. At Media Awaken, we can help you pinpoint which online communities to join, create profiles on those platforms for you, and show you how to make each of their unique features work for you.
Communications Strategy and Implementation
Every team, no matter the sport or the business, needs a game plan. Clear objectives and measurable results are necessary to make any strategy a successful. We will work with you to identify your objectives and to create and implement a communication strategy that will get your organization to where it wants to be.
Blogger Outreach
Bloggers have become an important and influential source of news and analysis. While they tend to be delicate creatures, they can also be powerful allies. Consequently, they must be handled with care. That is where we come in!
Messaging and Content Creation
Our lives are saturated with messages. We are bombarded from every direction, every moment of every day. So how do you get your voice heard? We will help you create memorable messaging and content so that your organization will stand out.
Events
The devil is in the details–especially when it comes to events. Whether it’s a conference or a tweet up, for networking or fundraising, we can take your event to the next level.
Community Building
Community is the gold standard of social media. But where do all these communities come from? If you build it, will they come? We know how to find your audience and keep them engaged.
Blog Tracking
RSS readers make keeping track of your favorite blogs simpler, but it is still time consuming. Wouldn’t life be easier if bite sized summaries were given to you with the “do not miss” posts highlighted?
Crisis Management
Did someone just write a nasty comment on your blog? Is a blogger slandering your organization? Do you know what to do? We do. Let us help you navigate the toughest of times so that you won’t get stuck in the mire.
Brand and Reputation Management
Perception is reality. What is your reality?
