Yesterday I had the pleasure of attending and speaking at Social Media Jungle hosted by Jeff Pulver here in Boston (well, Waltham actually, but close enough). It was a great day with a lot of amazing speakers. The format was casual, which I’ve come to expect at social media conferences and events. Each presenter had 20 minutes to present their thoughts/ideas with no PowerPoint slides. Jeff encouraged all the speakers (and the audience) to think of each session like a blog post–floating ideas out there for people to interact with and comment on. Some sessions were more interactive than others, Laura @Pistachio Fitton had us raising our hands for polling purposes, Steve Garfield had us uploading pictures to the web real-time and Christopher Penn has us shouting out what numbers matter to us like a game show. Lots of other amazing people presented that day and I highly suggest checking out the assembly of blog posts that came out of the day. And don’t forget to check out the Twitter stream from the day too.
A few of my take-aways from the day:
- Be human, be real, be vulnerable — we are people talking to people. Not brands talking to brands or companies talking to companies.
- One email can make all the difference (of course this is one of my take-aways, it was mine and Alexa’s session ;-)
- We need to stop talking about social media in social media. Time to spread the gospel. Or time to just use the tools without always talking about the tools.
- Be HELPful - Hustle, Engage, Listen, be Passionate
- Engage each generation, utilize each one of the generations’ specific talents. No one is irrelevant, no one is too inexperienced. Each generation brings a unique perspective to the table. Be cognizant of that and use it to your advantage.
- Numbers matter. But don’t let them matter too much. (CC Chapman first spoke about how the numbers don’t matter, then later in the day CS Penn rebutted with how certain numbers do matter, and matter a lot. The balance of the two points of view was perfection.)
- The influencer doesn’t matter. The message matters. If you say something good, and say it for long enough, people will hear. You don’t necessarily need a loud speaker. And having one doesn’t necessarily mean that people are going to pay attention.
At the end of the day, it all comes down to passion. BE PASSIONATE about what you do. Excitement can be found in the most mundane of details and tasks if you look hard enough. And in this crazy world we live in, with the economy spiraling out of control, my one little piece of advice–keep breathing.